One of the things I wish I would have been told is that the MBA process also becomes more enjoyable, not only because I am advancing my business acumen, but also because I have made friends in the program and am able to focus my studies on things I really enjoy.
More than 200 UST students, alumni, and friends of the university gathered for the inaugural UST Intersections speaker series November 10. The event featured General Mills Chief Marketing Officer Mark Addicks and Opus College of Business Dean Christopher Puto.
In his book The Art of the Start, Guy Kawasaki would call this move by a burger chain “flowing with the go.” If the market gives you lemons, and you make lemonade, which they in turn use as battery acid, you are now in the battery acid business.
With the experience of creating two distinct product lines and eventually selling these brands to S.C. Johnson, Monica Nassif, founder of Caldrea and Mrs. Meyer’s Clean Day shared her steps to starting a successful business at a recent UST Master’s Pub event.