In 2011, two Opus College of Business faculty members launched a study of more than 70 health care organizations. The outcome will assist these organizations in meeting the demands and challenges of a new, more transparent and more competitive market.
The recent Wall Street Journal article on shortcoming in undergraduate business majors reflects that medium’s bias in favor of so-called “brand name” schools at the expense of the many outstanding colleges and universities that take the role of business leadership far more seriously.
While we have systems in place for literary citation, image attribution, and scientific reference, we don't yet have a system that codifies the attribution of discovery in curation as a currency of the information economy, a system that treats discovery as the creative labor that it is.
Following four years of research from prominent academics from around the country, the center is nearing the publication of a landmark book, Corporate Responsibility – An American Experience, that speaks directly to the question of “to whom and for what is the modern corporation responsible?”
Super Bowl XLVI featured several celebrity endorsers, including Clint Eastwood, writes Susie Eckstein. Companies spend a significant amount of money on these promotions. Why are they willing to take the risk of aligning with a celebrity?