OCB Marketing Conversation

Secrets are Lies

Recently, Burson-Marsteller (“part of Young & Rubicam Brands”) found out the hard way that keeping secrets isn’t good public relations practice.
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Jargon Genesis: Pomp and Circumstance

Many of you had the distinct honor of walking down an aisle, mortarboard on head, participating in a ceremony to commemorate the attainment of your UST graduate business degree.
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Where One Road Ends, Another Begins

I’ve spent the past three years (17 classes and about 2,300 hours) focused fairly exclusively on my studies. Many of my hobbies and social pursuits had to go by the wayside (and in some cases, stop altogether) while I dedicated a lot of my time to school. As much sacrifice as this has required, every second has been worth it. And then some.
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Speak Up Using Social Media

Others are finding new ways to capitalize on social media platforms to enhance education and facilitate discussion in the classroom.
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UST MBA alumna leads top Twin Cities clinic

Not many of our MBA graduates can say they once dreamed of being a Rockette. While Health Care UST MBA alumna Donna Block never achieved that particular dream, her medical degree and MBA have enabled her to run one of the top OBGYN clinics in the Twin Cities.
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The Greenest Ballpark

Target Field received many accolades when it opened last spring for its attractive design and great views from virtually every seating section. But did you know that it is also the most environmentally-friendly major league ballpark in the United States?
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What’s Your View of the Future?

With graduation just weeks away, many students are seriously contemplating their future right now. From FOX 9 News, a new poll by the Associated Press shows 18 to 24 year olds more pessimistic about their economic futures compared to a similar poll in 2007.
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Squishy Circuits Teach Electrical Innovation

Squishy circuits are a project from the Thomas Lab at the University of St. Thomas. The goal of the project is to design tools and activities which allow kids of all ages to create circuits and explore electronics using play dough.
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Jargon Genesis: Trump

In addition to being the last name of a sliver-blonde, thrice-married, combed-over rich guy, the word trump has an interesting and undecided etymology.
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Insights on Instigating an IPO

Minneapolis-based SPS Commerce’s services take advantage of the new breed of software, often referred to as “cloud computing” or “Software-as-a-Service,” that connects global trading partners. Some of the lessons that Master's Pub speaker Kim Nelson learned during the IPO process involved four "Ps" - preparation, people, perspective and process.
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The Dreaded Blank Page

Even for the most seasoned writer, there may be nothing more daunting than starting to write… particularly when faced with a looming deadline and absence of an idea from which to begin.
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For Part-Time MBAs, a Full-Size ROI

It is difficult to quantify ROI monetarily for part-time students, as nearly all students come into the program already employed (and some already making significant salaries), many switch jobs while in the program, and often graduates don't move positions until well after completing their degree.
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Brave New Workshop helps MBAs get in touch with their feelings

Brave New Workshop offers a Creative Outreach division that provides customized training and entertainment events for corporations, universities, and other organizations. The goal of these events is to help teams work on their creative confidence.
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What Makes "A Real Education?"

Why do we make B students sit through these same classes as A students? That's like trying to train your cat to do your taxes—a waste of time and money. Wouldn't it make more sense to teach B students something useful, like entrepreneurship?
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Do you slurp your soup?

Evening UST MBA alumna Elizabeth Craig has made a career out of helping people find new careers.
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The Necessary Pinnacle of the Graduate Experience

I believe that there is a unique aspect to the study abroad program for working professionals enrolled in the Evening UST MBA program—the study abroad experiences were the necessary pinnacle of the graduate experience for the working MBA student.
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Millions in sales–with no salespeople

With over $4 million in revenue last year and sales growth of 30% between 2009 and 2010, Evening UST MBA alumna Jenny Cai's company is an outstanding example of the power of positive word-of-mouth marketing.