Academic News

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QR Codes: Good, Bad or Just Ugly

One of the fathers of modern American advertising once said, “You are NOT right if in your ad you stand a man on his head JUST to get attention. You ARE right if you have him on his head to show how your produc...
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Beware the GMAT…and the Ides of March

Poor Julius Caesar was stabbed 23 times on this day, the Ides of March, in 44 B.C. For many in our readership, March is the time to get serious about studying for the GMAT. If you would prefer Caesar’s fate t...

The Blame Game

Do we live in a culture of blame? Some writers at The Economist magazine think so. In fact, a 2008 column in the magazine went so far as to claim that Western cultures have become “dominated and warped by blame.” When it came to assigning responsibility, The Economist called out news media directly for their role in promoting blame.
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New Tool, Creates Infographics Co.Design:"Before PowerPoint, you had to go find a designer to create a custom presentation," says Stew Langille. "Even though everyone hates PowerPoi...
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Which Comes First, the Culture or the Brand?

In the consumer marketplace, there are any number of truly iconic brands. But when you put aside brands like Coke and Walmart that are ubiquitous mostly because of their heritage or size, some of the most power...
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Use Simple Language to Make Your Message Spread

A plethora of academics use baroque vernacular to articulate significance. Huh?  Let’s try that again.  A large number of students use big words to try to sound important.  Does it work?  Not really, according ...
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MBA Alumna Making Waves – Literally

This post is by Jeff Kaczrowski, Assistant Director, Graduate Business AlumniLarissa Rodriguez, MBA ’11, created a personal incentive for completing the Evening UST MBA in the spring of 2011—a trip of a lifet...

UST MBA Profile: Jeff Turrittin

As a child, Jeff Turrittin watched his mother pour over the business section of the newspaper, calculating rates of return and predicting growth on various stocks. As a 10-year-old, he was “so enthralled” by what his mother had taught him that he requested—and recieved—stock for Christmas.
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Join us Tonight for Networking with the MNAMA

Networking—is certainly a buzzword in the business world, but in a tough economy it’s more important than ever. A recent survey of HR executives ranked networking as the most effective way to land a new job.W...
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John Abraham Takes a Stand

The feature story in the winter edition of the St. Thomas Magazine highlighted for me one more example of why I am proud to be a part of the University of St. Thomas community. Assistant professor of mechanic...
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Marketing in Twins Territory (with @MNAMA) game tickets for the Minnesota Twins went on sale this past weekend, and it looks like the Twins are on track to break the 3-million attendance level this year...