One of the fathers of modern American advertising once said, “You are NOT right if in your ad you stand a man on his head JUST to get attention. You ARE right if you have him on his head to show how your product keeps things from falling out of his pockets.” I’m reminded of [...]
March 15 was a big day at The Opus College of Business. The Full-time UST MBA program vaulted from being previously unranked to being ranked among the top 25 percent of the nation’s accredited business schools, as published by U.S. News & World Report. This was the first opportunity for the Opus College of Business [...]
Poor Julius Caesar was stabbed 23 times on this day, the Ides of March, in 44 B.C. For many in our readership, March is the time to get serious about studying for the GMAT. If you would prefer Caesar’s fate to taking this standardized test, you’re not alone! Fortunately, I have sage advice to share [...]
Do we live in a culture of blame? Some writers at The Economist magazine think so. In fact, a 2008 column in the magazine went so far as to claim that Western cultures have become “dominated and warped by blame.” When it came to assigning responsibility, The Economist called out news media directly for their role in promoting blame.
[youtube]http://www.youtube.com/watch?v=sCmO8YKzv9U&hd=1[/youtube] From Co.Design: “Before PowerPoint, you had to go find a designer to create a custom presentation,” says Stew Langille. “Even though everyone hates PowerPoint now, it was really helpful when it first came out.” Now Langille’s startup, Visual.ly, is attempting to do for infographics what Microsoft did for presentations. [Yesterday], the company launched a new [...]
In the consumer marketplace, there are any number of truly iconic brands. But when you put aside brands like Coke and Walmart that are ubiquitous mostly because of their heritage or size, some of the most powerful brands have attained their status because of the culture that exists within and around the brand. Southwest Airlines, [...]
There are a couple of routes to take when job searching. The most common and least effective route involves scouring the job boards and applying (along with the thousands of others) to the jobs posted. The method most career coaches recommend is to create a marketing plan that includes your summary/pitch, objective, competencies, and target companies. [...]
A plethora of academics use baroque vernacular to articulate significance. Huh? Let’s try that again. A large number of students use big words to try to sound important. Does it work? Not really, according to Inc.com. The reason you should probably ditch your thesaurus? You want your writing to be inclusive and appeal to a [...]
This post is by Jeff Kaczrowski, Assistant Director, Graduate Business Alumni Larissa Rodriguez, MBA ’11, created a personal incentive for completing the Evening UST MBA in the spring of 2011—a trip of a lifetime to Tahiti. But there was one catch: there are lots of beaches in Tahiti, and she had never learned to swim. [...]
This post is by Liz Martin, an evening MBA Student Juggling the responsibilities of work, school, and children is a bit like juggling flaming torches at times, but there are more St. Thomas MBA students doing it than you might realize. That was the impetus for The Balance Beam, a series of lectures and workshops for [...]
Back in December Christopher Michaelson, Ph.D., assistant professor of Ethics and Business Law at the University of St. Thomas, Opus College of Business posted a commentary here on Opus Magnum, “‘Tis Better to Give than to Give Back.” This post sparked a conversation between Michaelson and Michael A. Pink, Chairman and Executive Director of Investing [...]
The last two days of February finally brought some long awaited (or not, depending on who you ask) snow. The snowfall didn’t stop marketing professionals in the health care industry from coming on campus for a MN AMA Healthcare SIG event focusing on the impact of health care reform for marketers. This second in a three-part series [...]
[youtube]http://www.youtube.com/watch?v=UyxMzbODSWc[/youtube] When asked, at the February 9 Intersections in Ethics event, if she was the conscience of Best Buy, Kathleen Edmond, the company’s chief ethics officer, smiled and replied “I’m the air traffic controller.” More than 250 guests registered for this second event in the Intersections series, drawn not only by the topic, but by [...]
The sampler class will be “Deuterocanonical Writings,” with Father Juan Miguel Betancourt.
As a child, Jeff Turrittin watched his mother pour over the business section of the newspaper, calculating rates of return and predicting growth on various stocks. As a 10-year-old, he was “so enthralled” by what his mother had taught him that he requested—and recieved—stock for Christmas.
Jeff Turrittin was admitted to the Evening UST MBA program for spring semester 2012. He was quickly identified as an outstanding candidate with excellent academic credentials, professional experience and a life story of perseverance through difficult circumstances. Growing up in Plymouth, Minnesota, in the 1990s, Jeff remembers biking to the local store and buying baseball [...]
Networking—is certainly a buzzword in the business world, but in a tough economy it’s more important than ever. A recent survey of HR executives ranked networking as the most effective way to land a new job. Whether you’re actively looking for a new job or just want to expand your professional contacts, tonight’s Minnesota American Marketing Association’s [...]
The feature story in the winter edition of the St. Thomas Magazine highlighted for me one more example of why I am proud to be a part of the University of St. Thomas community. Assistant professor of mechanical engineering John Abraham took up the global-warming torch and presented the scientific case against Christopher Mockton of Scotland, one [...]