• Opus College of Business

    • 2012 Diversity Awards Winners Announced

      Four champions of workplace diversity were honored during the 24th annual Multicultural Forum on Workplace Diversity, the nation’s leading conference on diversity and inclusion,  March 22 at the Minneapolis Convention Center. [youtube]http://www.youtube.com/watch?v=LWSQSKpesGE[/youtube] The forum is designed for professionals who manage a diverse workforce, are responsible for diversity within their organization or work with a multicultural clientele. [...]

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    • Faith and Work: Vocation of the Business Leader

      This post comes from UST’s John A. Ryan Institute, which explores the relationship between the Catholic social tradition and business theory and practice by fostering a deeper integration of faith and work. Friday, Cardinal Peter Turkson, president of the Pontifical Council for Justice and Peace, presented Vocation of the Business Leader: A Reflection, at the XXIV [...]

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    • Master's Connection Discussion asks "Why?"

      An informative and engaging Master’s Connection on “What Is Your Why?” presented by Jeffry Brown and Dan Wallace from Catalytic Innovation saw more than 80 MBA students and alumni in attendance last week—during spring break no less. The interactive discussion on this interesting topic focused on personal and corporate viewpoints and ‘why’ we do things [...]

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    • Ethical Business Cultures and Corporate Responsibility

      By Ron James, UST Center for Ethical Business Cultures Over the last few months, CEBC has sponsored two webinars and participated in a panel discussion hosted by the National Association of Corporate Directors (NACD). In reflection, three themes were highlighted: the importance of transparency, trust and truth in building high standards of ethics and integrity. First, [...]

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    • Public Relations: What color is the sky in your world?

      This fall will mark 30 years since my first work in public relations, as an intern for the Bemidji Community Arts Council. At the time, I was attempting to create a concentration in “PR” at a school that had only broadcast and print journalism options. In truth, the only thing less impressive than the advice [...]

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    • Celebrity Endorsements: The Good, The Bad, and The Ugly

      Super Bowl XLVI featured several celebrity endorsers, including Clint Eastwood, writes Susie Eckstein. Companies spend a significant amount of money on these promotions. Why are they willing to take the risk of aligning with a celebrity?

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    • Is Success in Management a Right- or Left-Brain Strength?

      This post is by Evening UST MBA student Vitaly Demin, a strategy consultant at Eames Management Group and co-founder of the Russian technology blog Gridder.ru. Every day we read many articles that analyze strategic business mistakes made by large corporations worldwide. Some of these articles make sense, some don’t but the bottom line is that most of these articles [...]

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      Student Profile: Emily Pearl

      Emily Pearl grew up in Vadnais Heights, Minn., the youngest of four children. She remembers a particular childhood game she and her siblings would play which was called “Bigger or Better.” This game consisted of finding a starting object, usually a rock. With the rock in tow, they would knock on the neighbors’ doors and [...]

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    • Student Profile: Emily Pearl

      Emily Pearl grew up in Vadnais Heights, Minn., the youngest of four children. She remembers a particular childhood game she and her siblings would play which was called “Bigger or Better.” This game consisted of finding a starting object, usually a rock. With the rock in tow, they would knock on the neighbors’ doors and [...]

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    • The New Normal and the Changing Labor Market

      Forbes’ Abram Brown recently posted an article on America’s shrinking workforce that relates closely to a recent UST Master’s Pub featuring Tom Gillaspy, Minnesota’s state demographer. Below are excerpts from Brown’s article, with some supporting notes relating to trends in Minnesota. How do you feel about the changing labor force? Let us know in the comments. To [...]

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    • CBRE’s Service Strategy and Local Market Insights

      Last week at UST’s Executive Insight Series, Senior Managing Director of CBRE, Whit Peyton, shared how CBRE has competitively structured services in the new marketplace and communicated local market insights. With 30,000 employees worldwide, CBRE is a Fortune 500 firm and a global leader in commercial real estate. Through its global presence, the company has an intimate [...]

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    • A Recruiter’s Guide to Job Seeking

      Ever wanted to get inside a recruiter’s head? What is he or she thinking when you are relaying past experiences and attempting to answer those behavioral interview questions succinctly with the right amount of detail and passion? What do recruiters deem the greatest interview mistakes and how are they using social media these days? These [...]

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    • QR Codes: Good, Bad or Just Ugly

      One of the fathers of modern American advertising once said, “You are NOT right if in your ad you stand a man on his head JUST to get attention. You ARE right if you have him on his head to show how your product keeps things from falling out of his pockets.” I’m reminded of [...]

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    • UST MBA Program Earns Top 25 Percent Ranking

      March 15 was a big day at The Opus College of Business. The Full-time UST MBA program vaulted from being previously unranked to being ranked among the top 25 percent of the nation’s accredited business schools, as published by U.S. News & World Report. This was the first opportunity for the Opus College of Business [...]

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    • Beware the GMAT…and the Ides of March

      Poor Julius Caesar was stabbed 23 times on this day, the Ides of March, in 44 B.C. For many in our readership, March is the time to get serious about studying for the GMAT. If you would prefer Caesar’s fate to taking this standardized test, you’re not alone! Fortunately, I have sage advice to share [...]

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    • New Tool, Visual.ly Creates Infographics

      [youtube]http://www.youtube.com/watch?v=sCmO8YKzv9U&hd=1[/youtube] From Co.Design: “Before PowerPoint, you had to go find a designer to create a custom presentation,” says Stew Langille. “Even though everyone hates PowerPoint now, it was really helpful when it first came out.” Now Langille’s startup, Visual.ly, is attempting to do for infographics what Microsoft did for presentations. [Yesterday], the company launched a new [...]

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    • Which Comes First, the Culture or the Brand?

      In the consumer marketplace, there are any number of truly iconic brands. But when you put aside brands like Coke and Walmart that are ubiquitous mostly because of their heritage or size, some of the most powerful brands have attained their status because of the culture that exists within and around the brand. Southwest Airlines, [...]

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    • Career tip: Target Companies that Value Your Competencies

      There are a couple of routes to take when job searching.  The most common and least effective route involves scouring the job boards and applying (along with the thousands of others) to the jobs posted.  The method most career coaches recommend is to create a marketing plan that includes your summary/pitch, objective, competencies, and target companies. [...]

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    • Use Simple Language to Make Your Message Spread

      A plethora of academics use baroque vernacular to articulate significance. Huh?  Let’s try that again.  A large number of students use big words to try to sound important.  Does it work?  Not really, according to Inc.com.   The reason you should probably ditch your thesaurus? You want your writing to be inclusive and appeal to a [...]

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    • MBA Alumna Making Waves – Literally

      This post is by Jeff Kaczrowski, Assistant Director, Graduate Business Alumni Larissa Rodriguez, MBA ’11, created a personal incentive for completing the Evening UST MBA in the spring of 2011—a trip of a lifetime to Tahiti. But there was one catch: there are lots of beaches in Tahiti, and she had never learned to swim. [...]

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    • Tips for Juggling The Flaming Torches of Work, School and Family

      This post is by Liz Martin, an evening MBA Student Juggling the responsibilities of work, school, and children is a bit like juggling flaming torches at times, but there are more St. Thomas MBA students doing it than you might realize. That was the impetus for The Balance Beam, a series of lectures and workshops for [...]

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    • A way for Commerce to Benefit Clients, Professionals and Society

      Back in December Christopher Michaelson, Ph.D., assistant professor of Ethics and Business Law at the University of St. Thomas, Opus College of Business posted a commentary here on Opus Magnum, “‘Tis Better to Give than to Give Back.” This post sparked a conversation between Michaelson and Michael A. Pink, Chairman and Executive Director of Investing [...]

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    • Can Health Care Take Tips From the Marketer's Playbook?

      The last two days of February finally brought some long awaited (or not, depending on who you ask) snow. The snowfall didn’t stop marketing professionals in the health care industry from coming on campus for a MN AMA Healthcare SIG event focusing on the impact of health care reform for marketers. This second in a three-part series [...]

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    • Ethics is More than Compliance

      [youtube]http://www.youtube.com/watch?v=UyxMzbODSWc[/youtube] When asked, at the February 9 Intersections in Ethics event, if she was the conscience of Best Buy, Kathleen Edmond, the company’s chief ethics officer, smiled and replied “I’m the air traffic controller.” More than 250 guests registered for this second event in the Intersections series, drawn not only by the topic, but by [...]

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      UST MBA Profile: Jeff Turrittin

      As a child, Jeff Turrittin watched his mother pour over the business section of the newspaper, calculating rates of return and predicting growth on various stocks. As a 10-year-old, he was “so enthralled” by what his mother had taught him that he requested—and recieved—stock for Christmas.

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