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Master's Connection Discussion asks "Why?"

An informative and engaging Master's Connection on “What Is Your Why?” presented by Jeffry Brown and Dan Wallace from Catalytic Innovation saw more than 80 MBA students and alumni in attendance last...
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Celebrity Endorsements: The Good, The Bad, and The Ugly

Super Bowl XLVI featured several celebrity endorsers, including Clint Eastwood, writes Susie Eckstein. Companies spend a significant amount of money on these promotions. Why are they willing to take the risk of aligning with a celebrity?
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Student Profile: Emily Pearl

Emily Pearl grew up in Vadnais Heights, Minn., the youngest of four children. She remembers a particular childhood game she and her siblings would play which was called “Bigger or Better.” This game...
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Student Profile: Emily Pearl

Emily Pearl grew up in Vadnais Heights, Minn., the youngest of four children. She remembers a particular childhood game she and her siblings would play which was called “Bigger or Better.” This game...
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The New Normal and the Changing Labor Market

Forbes' Abram Brown recently posted an article on America's shrinking workforce that relates closely to a recent UST Master's Pub featuring Tom Gillaspy, Minnesota's state demographer. Below are excerpts...
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CBRE’s Service Strategy and Local Market Insights

Last week at UST’s Executive Insight Series, Senior Managing Director of CBRE, Whit Peyton, shared how CBRE has competitively structured services in the new marketplace and communicated local market...
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A Recruiter’s Guide to Job Seeking

Ever wanted to get inside a recruiter’s head? What is he or she thinking when you are relaying past experiences and attempting to answer those behavioral interview questions succinctly with the right amount...
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QR Codes: Good, Bad or Just Ugly

One of the fathers of modern American advertising once said, “You are NOT right if in your ad you stand a man on his head JUST to get attention. You ARE right if you have him on his head to show how your...
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Beware the GMAT…and the Ides of March

Poor Julius Caesar was stabbed 23 times on this day, the Ides of March, in 44 B.C. For many in our readership, March is the time to get serious about studying for the GMAT. If you would prefer Caesar’s...
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New Tool, Visual.ly Creates Infographics

http://www.youtube.com/watch?v=sCmO8YKzv9U&hd=1 From Co.Design: "Before PowerPoint, you had to go find a designer to create a custom presentation," says Stew Langille. "Even though everyone hates...
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Which Comes First, the Culture or the Brand?

In the consumer marketplace, there are any number of truly iconic brands. But when you put aside brands like Coke and Walmart that are ubiquitous mostly because of their heritage or size, some of the most...
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Use Simple Language to Make Your Message Spread

A plethora of academics use baroque vernacular to articulate significance. Huh?  Let’s try that again.  A large number of students use big words to try to sound important.  Does it work?  Not really,...
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MBA Alumna Making Waves – Literally

This post is by Jeff Kaczrowski, Assistant Director, Graduate Business Alumni Larissa Rodriguez, MBA ’11, created a personal incentive for completing the Evening UST MBA in the spring of 2011—a trip of a...
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Ethics is More than Compliance

http://www.youtube.com/watch?v=UyxMzbODSWc When asked, at the February 9 Intersections in Ethics event, if she was the conscience of Best Buy, Kathleen Edmond, the company’s chief ethics officer, smiled and...
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UST MBA Profile: Jeff Turrittin

As a child, Jeff Turrittin watched his mother pour over the business section of the newspaper, calculating rates of return and predicting growth on various stocks. As a 10-year-old, he was “so enthralled” by what his mother had taught him that he requested—and recieved—stock for Christmas.
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Join us Tonight for Networking with the MNAMA

Networking—is certainly a buzzword in the business world, but in a tough economy it’s more important than ever. A recent survey of HR executives ranked networking as the most effective way to land a new...
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John Abraham Takes a Stand

The feature story in the winter edition of the St. Thomas Magazine highlighted for me one more example of why I am proud to be a part of the University of St. Thomas community. Assistant professor of...
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Marketing in Twins Territory (with @MNAMA)

http://www.youtube.com/watch?v=MvfhmabHRv8 Single game tickets for the Minnesota Twins went on sale this past weekend, and it looks like the Twins are on track to break the 3-million attendance level this...