Agency Marketing: An Interactive Perspective Clark Gregor July 28, 20111 Comment Craig Pladson, M.B.A. ’10., Director of Interactive Strategy at Colle+McVoy has a great take on agency marketing initiatives over on his blog.Agencies are so obsessed with making the most out of the brands they serve, they oftentimes forget about their own. They organize priorities based on client demand and profitability. They’re in continual pursuit to seek out the appropriate balance of delivering work for clients, new business acquisition, agency marketing and experimentation.As Craig and his team have been working to initiate a new interactive experience, he has led the team from strategy through execution over several months and learned a ton along the way. A few highlights:Know What You’re Great AtStay On StrategyLess Casual, More FormalDevelop An Ongoing Support SystemKnow When It’s Good EnoughCheck out his post for more details and thoughts on interactive agency marketing. You can follow Craig on Twitter@craigpladson and read his blog.RelatedDo you slurp your soup?Pour It Like You Mean It: The Evolution of the Caribou Coffee BrandMBA Alumna Making Waves – LiterallyMBA alum, former Peace Corps volunteer to Uganda team up for business-related book drive for Burundi university One Response tbobrik August 9, 2011 They organize priorities based on client demand and profitability. They’re in continual pursuit to seek out the appropriate balance of delivering work for clients, new business acquisition, agency marketing and experimentation.