There’s a lot to know about the plans for the new multi-purpose stadium in downtown Minneapolis.
Much information is readily available online. You can visit a website to learn, for example, that the roof of the Minnesota Vikings’ new home will be made of a strong, lightweight polymer called ethylene tetrafluoroethylene, which, fortunately, is abbreviated ETFE.
But what you can’t quite get from a website is a sense of human enthusiasm or insight, like when someone proudly says the new facility will be “the people’s stadium” or uses subtle humor to characterize the current Metrodome as “a big ice-laden blob” (honestly, though, isn’t that what we’re all thinking?).
Michele Kelm-Helgen ’83 M.B.A., chair of the Minnesota Sports Facilities Authority, did include ample building specs and funding information in her Sept. 27 Master’s Pub presentation about the new stadium plans. But what seemed to give the plan more cohesion was how she expressed the potential for community connections and collaborative relationships, like with:
Even the new stadium’s design, with lots of glass exterior, is meant to make it feel more open to the surrounding community. Its glassy look should fit in especially well with Minnesota’s icy winter landscape, though I think planners have gone to great lengths to ensure that it can never, ever be labeled “a big, ice-laden blob.”
Allison Wickler, online community and web content manager at the National Council on Family Relations, is beginning the Evening UST MBA Program this fall.