Single game tickets for the Minnesota Twins went on sale this past weekend, and it looks like the Twins are on track to break the 3-million attendance level this year. From the Star Tribune:
“We haven’t reached the heights of 2010 or 2011, but demand is still really good,” said Kevin Smith, the Twins’ Executive Director of Public Affairs, who added the team has already sold approximately 2.3 million tickets for 2012, including season tickets. The Twins drew a shade under 3.2 million fans last year after being just over 3.2 million in the opening season of 2010.
Last week the Minnesota chapter of the American Marketing Association hosted “This is Twins Territory” an event with Patrick Klinger, Vice President of Marketing for the Minnesota Twins, and Charlie Callahan, Executive Creative Director at Periscope, tell the Twins Territory campaign story. Here is a recap post, by Ashley Haugen from the MNAMA Blog, with a few key takeaways from the presentation:
In 2005 there was low attendance at MN Twins baseball games. In fact, there was declining attendance despite on-field success. Not exactly the best way to “root root for the home team.” Fans also had little hope for a new ballpark, and so were continually faced with watching games in the Metrodome, the 2ndworst stadium sports facility as ranked by ESPN. The goals were to reignite the fan base, restore a sense of pride in the baseball team and in our state and bring these multi-million dollar players down to a relatable level with fans.
The Key Takeaways
1. Get Attention And Be Authentic
2. Branding: Give Them Something To Love
3. Take Advantage Of Your Success And Don’t Back Off
Ashley Haugen is a PR associate at Axiom Marketing Communications.