S3-F Employee Value Proposition: Using Your EVP in Diversity Talent Acquisition
About Heather Polivka
Heather Polivka has led the development of the UnitedHealth Group Social Recruiting initiative as one aspect of UnitedHealth Group's strategy to go where the candidates are and engage with them directly. From the development, planning, and execution of the first major social media initiative of this Fortune 21 company, her leadership has resulted in UnitedHealth Group being considered one of the leaders and innovators in the social recruiting field.
She continues to apply leading consumer marketing practices to UnitedHealth Group?s Employer Marketing and Talent Attraction strategy. Her passion for driving innovation, and her understanding of consumer behavior, was fueled by over ten years of product management with Target Corporation and as Managing Director of Product Marketing with Lenox Group, Inc.