Anita Gonzalez, M.B.A

S6-F Legends of the Hidden Talent: The Secrets Behind Successful Latino Recruitment

About Anita Gonzalez, M.B.A

Ms. Gonzalez is VP of Advisory Services at ALPFA Institute, COO of CTR Factor as well as SVP of Strategic Marketing & External Partnerships at Diversity MBA Consulting. In this capacity, she is responsible for leading day-to-day operations, client engagements and ongoing business development.

Anita is a results-driven management executive with over 15 years of experience. She has advanced strategic leadership skills in managing sales and marketing teams, anticipating and capitalizing on market trends, identifying profit potential, maximizing market share, and generating significant sales growth for CTR clients.

Prior to CTR, Ms. Gonzalez served as CMO and Managing Partner at EZ Language Services, a nationwide interpretation, translation and transportation company where she continues to serve on the Board of Directors. She was also head of Sales and Marketing reporting to the President of the Southeast Region for Verizon, with responsibility for delivering $321 million in revenue. Some other companies she has partnered with and worked for are Long & Foster, Bertucci’s Corporation, and National Amusements.

University of St. Thomas - Minnesota Opus College of Business