Innovative Approaches to Growing Your Multicultural Consumer Markets
S4-D | Thursday, 10:00 AM
Track: D&I Development (DI) | Level: Intermediate
This session will provide strategic insights into the U.S. Multicultural consumer marketplace; explore how companies have effectively communicated with the Multicultural consumer; leveraged benefits of an inclusive workplace to help them identify market opportunities.
Share the double impact ERGs can have on business organizations; they can build a more diverse and inclusive workplace and work force; while providing valuable consumer insights and business building ideas. Attendees will brainstorm opportunities for retail markets, consumer brands, products, packaging, and market positioning.
Diversity & Inclusion, The Clorox Company Director
--Understand the Multicultural Consumer Buying Power
--How to position stores, product selection in Multicultural neighborhoods
--Explore ways to influence and communicate with the Multicultural consumer