Session Overview

Having a strong Employee Value Proposition is an important factor in your Talent Acquisition strategy. Research by Towers Watson has shown that companies that are highly effective in communicating brand value to both customers and employees had 47 percent higher total return to shareholders over the last five years. It is just as important for employees to feel a connection to the company brand as it is for customers. For the employee that connection can be understood as a transaction between each employee and the organization…things the organization offers employees such as training, salary, opportunity, even free parking. But any competitor can offer these things. How then does an employer differentiate themselves from the competition? Your Employee Value Proposition is the connection to the meaning and emotional fulfillment to the organization for your employees.

Speaker

Heather Polivka
Sr. Director of Employment Marketing, UnitedHealth Group

Learning Outcomes

--What is an EVP and how do you go about developing one?
--What is the value of an EVP?
--How can your EVP help with diversity Talent Acquisition