The University of St. Thomas

Media Directories & Media Research

Media Directories & Media Research

Resources listed below are available at both the Keffer and O'Shaughnessy-Frey Library unless only one library is listed.

All media

  • Advertising Age's Data Center: Marketers.
    Lists of leading advertisers and brands (registration required.)
  • Advertising Redbooks.  (UST subscription database)
    Directory of advertising agencies and companies in the United States and Canada that spend at least $200,000 on advertising. Total advertising expenditures (and occasionally, expenditures by media) are provided for parent companies.  Great source for companies' advertising budgets.
  • Burrelle's Media Directory. 6 vols. Ref. P 88.8 .M38 2003
    Information on print and broadcast media outlets. Covers magazines and newsletters, newspapers, radio, and television and cable.  We have the 2003 edition. 
  • Gale Directory of Publications and Broadcast Media. (UST subscription database)
    Detailed information on periodicals (magazines, newspapers, and journals), radio and television stations, and cable systems.  
  • Marketer's Guide to Media.  Ref. HF 5826.5 .M45
    Data on media trends, audience estimates, and demographics.
  • News Media Directory (Formerly: Working Press of the Nation.) Annual, 3 vols.  Ref. PN 4875 .W6
    A directory which lists information on newspapers, magazines and newsletters, TV and radio.
  • Schmidt's Minnesota Media Directory. Ref. P 88.8 .M43
    Listings of press associations, all types of newspapers (including college), radio, TV, cable TV, and special interest publications in all parts of the state.  Includes brief audience demographics and circulation/broadcast area data for some newspapers and radio stations.
  • The 2004 Entertainment Media and Advertising Market Research Handbook.  Ref. GV 174 .W37
    Market assessments, leaders, penetration, demographics, etc. for various modes of advertising and television, cable, satellite, film, video, music, radio, internet, print media, sports.  Essays on marketing to various demographic groups.

Broadcasting (Television, Cable, Satellite, Radio)

  • Arbitron.
    See especially the "Radio Stations," "Ad Agencies," and "National Radio" sections.  Look under "Get Free Studies" to find information on radio, cable television, and more.
  • Bacon's Radio Directory. Ref. PN 4867 .B3 vol.3 (at OSF Library)
    Directory of U.S. and Canadian radio stations and networks.
  • Bacon's TV/Cable Directory. Ref. PN 4867 .B3 vol.4 (at OSF Library)
    Directory of television stations, and television and cable networks.
  • Broadcasting and Cable Yearbook.  Ref. HE 8689 .B77
    Annual publication covering the television, cable, satellite broadcasting, and radio industries in the United States and Canada.  Includes information on ownership, market statistics, addresses of programs and production companies.
  • Nielsen Television Ratings.
    Find the latest television viewership ratings.
  • Radio Advertising Bureau.
    Trade association for the industry.  Produces the RAB Radio Marketing Guide and Fact Book in pdf.
  • Radio-Locator.
    Comprehensive search engine for radio stations.
  • SRDS Radio Advertising Source.  (UST subscription database)
    Profiles AM/FM commercial stations and radio networks.  Lists format, audience profile, key contacts, and special programming.
    User guides:  SRDS Guide (online user guide); SRDS: How to Use (how to interpret rates)
  • SRDS TV & Cable Source.  (UST subscription database)
    Television and cable market profiles (including demographics, sales rankings, and local TV stations and cable systems), and market rankings.
    User guides:  SRDS Guide (online user guide); SRDS: How to Use (how to interpret rates)
  • Television & Cable Factbook. Ref. HD 9696 .T46 T442
    Records on cable systems, TV stations, media ownership, market rankings, and media services.

Internet

Magazines

  • Advertising Age's Data Center: Media.
    Provides lists of top magazines, magazine publishers, and circulation rankings. Registration required for some data.
  • Bacon's Magazine Directory. Annual. Ref. PN 4867 .B3 vol.2  (at OSF Library)
    A directory covering the U.S. and Canada. U.S. publications are listed alphabetically by state and city. Canadian publications follow and are listed by province.  Advertising rates included.
  • Literary Market Place. Annual.  Ref. PN 161 .L712
    "The directory of the book publishing industry."  Provides information on publishers, agents and magazines for writers.
  • Magazines for Libraries.  Ref. Z 6941 .M23 (At reference desk at OSF Library)
    Includes contact data and information on publication content.
  • Serials Directory.  (UST subscription database)
    Descriptions and subscription information on magazines, newspapers, and other periodicals. Also lists databases and other sources where the publication is indexed, to access individual articles. 
  • SRDS Business Publication Advertising Source.  (UST subscription database)
    Advertising rates for international business, trade, and technical publications.  Titles are listed by subject.
    User guide: SRDS Guide (online user guide)
  • SRDS Consumer Magazine Advertising Source.  (UST subscription database)
    Advertising rates for U.S. and international consumer magazines, agri-market publications, and metropolitan, regional, and state magazines.  Titles are listed by subject.
    User guide: SRDS Guide (online user guide); 
  • SRDS Print Media Production Source.  (UST subscription database)
    Lists production deadlines, ad submission specifications, and key contacts for print media.
    User guide: SRDS Guide (online user guide)
  • Ulrich's Periodical Directory. (UST subscription database)
    Detailed, comprehensive information on serials and magazines published throughout the world. Also lists databases and other sources where the publication is indexed, to access individual articles. 
  • Writer's Market: Where and How to Sell What You Write. Annual.  Ref. PN 161 .W939
    Provides information on publishers and publication content. Information includes type of material selected, publication schedule, pay scales, etc.

Newspapers

  • Bacon's Newspaper Directory. Annual. Ref. PN 4867 .B3 vol.1 (at OSF Library)
    A directory covering the U.S. and Canada.  Lists U.S. publications alphabetically by state and city. Canadian publications follow and are listed by province.  Features a section on ethnic newspapers. Advertising rates included.
  • Editor and Publisher International Year Book.  Ref. HD 9999 .N4 E4
    Data on newspapers in the U.S. and internationally.  Includes advertising rates.
  • Editor and Publisher Market Guide. Annual.  Ref. HF 5905 .E38
    Marketing information for U.S. and Canadian cities that have newspapers published in that city. Contains a brief summary of useful data such as transportation services, principal industries, names of major retail outlets, number of shopping centers, etc.
  • Internet Public Library's Online Newspaper Links.
    Browse by country or title, or search the collection.
  • Minnesota Newspaper Directory. 
    Published by the Minnesota Newspaper Association.
  • Minnesota Newspapers Directory.
    Published by Mn-news.com.
  • Newslink.
    Links to over 8000 newspapers, magazines, broadcasts in the U.S. and around the world.
  • SRDS Circulation.  Ref. HF 5905 .A57
    Detailed statistics on the circulation of most American newspapers, sales and market share by county, market rankings, and newspaper ranking.
  • SRDS Newspaper Advertising Source.  (UST subscription database)
    Detailed advertising rates offered by newspapers, organized by state and city.  Covers daily newspapers, newspaper groups, ethnic newspapers, college newspapers, specialized newspapers, comics, and newspaper-distributed magazines.
    User guides:  SRDS Guide (online user guide); SRDS: How to Use (from Bowling Green State University)

Out-of Home

  • SRDS Out-of-Home Advertising Source.  (UST subscription database)
    Includes information on alternative media vehicles (airports, movie theaters, shopping malls, and more), organized into 20+ media categories.
    User guide: SRDS Guide (online user guide)

Direct Mail

  • SRDS Direct Marketing List Source.  (UST subscription database)
    Profiles 50,000 mailing list providers.  Entries include list description, rates, list source, and use restrictions.
    User guide: SRDS Guide (online user guide)

Updated July 2008.