Selected Resources for Marketing

General Resources -

  Marketing Dictionaries and Research Guides

• Blackwell Encyclopedic Dictionary of Marketing.         (e-book)
• Dictionary of Marketing Terms.                                  (e-book)

  Business Plans & Marketing Plans

• Anatomy of a Business Plan.                                   (e-book)
• Business Plan Examples.
• Business Plans Index.
• Bplans.com. 
• Business Plans Handbook.            (UST database) 
• How to Write a Successful Marketing Plan.            (e-book) 
• Marketing Plan: How to Prepare and Implement It.  (e-book)
• CLICnet catalog search for "marketing plans" books.

Company Information -

  Articles

• Business and Company Resource Center. (UST database)
• Business Source Premier.              (UST database)      
• LEXIS/NEXIS.                                 (UST database)
• Proquest Newsstand.                      (UST database)

  Company Profiles

• Reference USA       (UST database)
• LEXIS/NEXIS Company Dossiers 
• International Directory of Company Histories.(Business & Company Resource Center)

             See also Research a U.S. Company.

Industry Information -

  Product and industry trade news  - trade journal articles and abstracts

• ABI/Inform Trade & Industry  (UST database)
• Business Source Premier.    (UST database)

  Industrial Classification

• Standard Industrial Classification Manual.           
• North American Industry Classification System.    
• SIC And NAICS Codes.         (UST subject guide)

  Industry Analysis  

• IBISWorld.                            (UST database)
• Euromonitor Global Market Information Database.   (UST database)
• Standard & Poor's Industry Surveys.  (UST database) 
• Business & Company Resource Center. (UST database) 
• Business Source Premier.                  (UST database)
• Market Share Reporter.     (Business & Company Resource Center)

  Professional Associations

• Encyclopedia of Associations. (Business & Company Resource Center) 
• Directory of MN Business & Professional Associations.  Ref. HD 2428 .M6 D57   

  Supply Chain 

• Reference USA.  (UST database) 
• Thomas Register.     

  Business Statistics

• Statistical Abstract of the United States.    
• STAT-USA.                                            (UST database)
• Business.gov     (U.S. Small Business Administration)

           See also Research an Industry.

Demographics/Target Markets -

  Demographic Data

• American FactFinder.   
• Consumer Expenditure Survey.
• Metropolitan Council of the Twin Cities.  (Regional statistics)
• MN State Demographic Center.  (Population estimates)
• U.S. Census Bureau.
• Community Sourcebook of County Demographics.  Ref. HF 5415.2 .S68
• Community Sourcebk. of ZIP Code Demographics.  Ref. HF 5415.2 .S685
• Demographics USA - County Edition.                     Ref. HF 5415.2 .S94
• Demographics USA - Zip Edition.                           Ref. HF 5415.2 .S95
• Euromonitor Global Market Information.                 (UST database)  
• UST Geography Lab Online Map Request Form

  Audience Measurement & Psychographic Profiles

• Mediamark/MRI. (UST subscription database) First time users need to register for free     account using UST email address.  Use "Mediamark Reporter". [user guides]
• Business Decision  (Demographic data + GIS mapping)
• Simmons Choices 3. (on CD at OSF & Keffer Library reference areas) [user guides]
• Lifestyle Market Analyst.                                       Ref. HF 5415.33 .U6 L54
• American Marketplace: Demographics and Spending Patterns. Ref. HA 214 .A6
• American Generations.                                          Ref. HC 110 .C6 M545
• Household Spending.                                             Ref. HC 110 .C66 A666 
• New Strategist Generations Series:
  --Baby Boom.                                                       Ref. HF 5415.33 .U6 .R877
  --Best Customers.                                                 Ref. HC 79 .C6
  --Generation X.                                                      Ref. HC 110 .C6 .G46
  --Getting Wiser to Teens.                                       Ref. HF 5415.32 .Z65
  --Millennials.                                                         Ref. HQ 796 .M4787
  --Older Americans: a changing market.                   Ref. HQ 1064 .U5 O43 
• Pew Internet and American Life Project

Promotion and Advertising -

• Marketer's Guide to Media.                                    Ref. HF 5826.5 .M45
• SRDS/Standard Rate and Data Service. (UST database); includes Business Publication Advertising Source, Consumer Magazine Advertising Source, Direct Marketing List Source, Interactive Advertising Source, Newspaper Advertising Source, Out-of-Home Advertising Source, Radio Advertising Source, TV & Cable Source.
• Serials Directory.                                 (UST database)
• News Media Directories.                                        Ref. PN 4875 .W6

            See also Media Directories & Media Research.

Research Consultations -

Ryan Carter, Minneapolis, (651) 962-4646, cart1589@stthomas.edu
Marianne Hageman, St. Paul, (651) 962-5404, mdhageman@stthomas.edu
Eric Kallas, St. Paul, (651) 962-5013, epkallas@stthomas.edu
Andrea Koeppe, Minneapolis, (651) 962-4647, arhudson@stthomas.edu
Janice Kragness, Minneapolis, (651) 962-4645, jlkragness@stthomas.edu

Last Revision:  9/08 epk