The University of St. Thomas

International Marketing: Selected Resources

International Marketing: Selected Resources

Resources listed below are available at both the Keffer and O'Shaughnessy-Frey Library unless only one library is listed.

Marketing plans

Company overviews and directory information

  • Mergent Online. (UST subscription database)
    Includes brief corporate histories, products, and balance sheet data.
  • Kompass. (UST subscription database).
    Provides product, contact and other information for 1.8 million companies worldwide.
  • Business and Company Resource Center.  (UST subscription database)
    Company profiles, articles, and more.
  • Business Source Premier.  (UST subscription database)
    Articles from scholarly business journals and popular magazines.
  • Lexis-Nexis Business. (UST subscription database)
    Search by company name and country.
  • Factiva.  (UST subscription database)
    Choose the Companies/Markets tab, then choose Company.

See also International Company Research.

Industry overviews

  • Euromonitor Global Market Information Database. (UST subscription database)
    Industry and economic reports, market profiles, lifestyle reports and more, for over 200 countries.
  • Business and Company Resource Center.  (UST subscription database)
    Choose Advanced Search and search Industry Overviews. You can search by keyword, SIC or NAICS code, or the industry description, among other options. Look for entries from the Encyclopedia of Global Industries as well as the green Market Research tab.
  • Business Source Premier.  (UST subscription database)
    Industry profiles, market research, and more. Scroll down and choose Industry Report in the publication type box.
  • Industry Sector Analysis Reports through Stat-USA. (UST subscription database)
    In-depth profiles of a selected industry subsector in various countries.
  • International Marketing Insight Reports through Stat-USA. (UST subscription database)
    Short profiles of specific foreign market conditions or opportunities. These reports mainly focus on specific projects, industry profiles, finance and marketing trends, regulation and import changes, trade show opportunities, or government policy updates.

Locating articles

  • ABI/Inform Trade & Industry.  (UST subscription database)
    Full-text articles covering the latest industry news, product and competitive information, and marketing trends about specific industries.
  • Business Source Premier.  (UST subscription database)
    Articles from scholarly business journals and popular magazines.
  • Business and Company Resource Center.  (UST subscription database)
    Company and industry news, articles, and more.
  • Lexis-Nexis.  (UST subscription database)
    Detailed, full-text periodical articles; sources include the Star Tribune. 
  • Proquest Newsstand. (UST subscription database)
    Full-text of 300+ U.S. and international news sources. 
  • Factiva.  (UST subscription database)
    Full-text access to hundreds of newspapers and journals in all topic areas. 

Industry and trade associations

See also International Industry Resources.

Demographics and statistics

  • The World Factbook.
    Statistics on countries' demographics, economy, and more.
  • AdStats Factbook on Advertising Expenditures through Investext Plus. (UST subscription database)
    Comprehensive semi-annual report by Bear Stearn including historical statistics and projections relevant to global and U.S. advertising. Search on adstats.
  • Euromonitor Global Market Information Database. (UST subscription database)
    Country demographics, economic conditions, marketing information, consumer lifestyle profiles, and more.
  • Eurostat.
    Detailed statistics on the European Union and candidate countries.
  • International Financial Statistics. (UST subscription database)
    Standard source of international economic and financial data.  Published by the International Monetary Fund. 
  • OFFSTATS. University of Auckland.
    Portal with links to many country websites for statistics.
  • STAT-USA. (UST subscription database)
    Includes the National Trade Data Bank (Market Research Reports, International Marketing Insight Reports, etc.), Country Commercial Guides, the Economic Bulletin Board (including the Commerce Business Daily), and much more.  
  • United Nations Statistics Division.
    Compiles statistics from many international sources and produces global updates.  Unrestricted free access is provided for some global datasets.
  • World Bank Countries & Regions. 
    Includes country profiles, statistics, and general reports.

Country and culture

  • Background Notes.  U.S. Department of State.
    Provides information on the history, economy, foreign relations, political conditions, and government of about 190 countries. Also available through Stat-USA. (Stat-USA -> Globus & NTDB -> International Trade Library -> Background Notes.)
  • Country Commerical Guides through Stat-USA. (subscription database)
    Present a comprehensive look at all aspects of doing business in another country, including the economic, political, social, and legal environment.
  • Culture and Customs Series.
    Series of books on the culture and customs of various countries. Not all countries are included yet in this ongoing series.
  • Europa World Plus.  (UST subscription database)
    Covers economic and political information in more than 250 countries and territories.
  • Library of Congress Country Studies.  (Area Handbook Series.) 
    Each country study includes information on the economic, political, and social systems of a particular country. The people, their beliefs and values, and their interpersonal relationships are discussed.  Published between 1986 and 1998, the studies cover 102 countries and regions.  Also available through Stat-USA   (Stat-USA -> Globus & NTDB -> International Trade Library -> Army Area Handbooks.)  Also available in print for individual checkout; check the CLICnet library catalog for the Area Handbook series. 
  • Political Risk Yearbook. (UST subscription database)
    Reports on economic and political conditions in 106 countries.

See also Country Information.

Global business portals

  • Doing Business Database.
    Provides objective measures of business regulations and their enforcement. The Doing Business indicators are comparable across 155 economies. Developed by the World Bank.
  • Everything International.
    Portal for international business and country studies, compiled by Lloyd C. Russow of Philadelphia University.   
  • globalEDGE. 
    Portal site from Michigan State University's Center for International Business Education and Research. "Country Insights" section includes an outline of the business climate, political structure, history, and statistical data for more than 190 countries. Registration required to participate in discussion forum.
  • Strategis International Market Research Information. (Industry Canada.)
    Information includes the Country Commercial Guides, as well as the International Business Practices guides, both published by the U.S. Department of Commerce. There is also extensive information on industry sectors for each country. 
  • Virtual International Business and Economic Sources. (VIBES)
    Extensive site compiled by Jeanie M. Welch of the University of North Carolina-Charlotte. 
  • International Advertising Resource Center. (Dr. Louise Ha)
    Global advertising review, media and advertising by country, and much more. 

Translation services

  • Babel Fish.
    Alta Vista's translation service. 
  • Foreignword.com.
    Need help with a translation or need access to international search engines? This site bills itself as "...your site for language, translation and language technology." 
  • Freetranslation.com.
    Choose from Spanish, French, German, Italian, Dutch, Norwegian, Russian, Portuguese, Japanese, or Chinese.

Research consultations


Professional reference service is available at both the St. Paul and Minneapolis campus libraries. If you are interested in a research consultation, contact:

Updated July 2007 mdh