Knowing as much as possible about potential employers is key to writing great resumes and cover letters and to successful interviews. The more you know the better equipped you are to ask questions and make yourself stand out as the perfect person for the job. Here are some research tips if you want to know more about an employer you have already identified.
Here is a sample of legal and business directories. Check for other jobs posted, employer demographics, and office locations. Employers often provide the information in these directories.
Employers are going to run a search on you. You should also run a search on them.
Don't underestimate the value of talk to people who have expereince with an employer. This is a great way to get the inside scoop on company culture.
Social Media is a great way to find out what a potential employer wants to share with the world. This is information they want you to see, what they are proud of, and how they want to be perceived.