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Joining the Advertising Federation
What is the Advertising Federation (AD FED)?
Ad Fed provides an opportunity for students to learn more about the field of advertising through guest speakers from local ad agencies, ad agency tours, and social events. Ad Fed is a resource of information including resume workshops, tips on interview skills, portfolio production, employment opportunities, and networking opportunities. Through Ad Fed you gain real-world advertising experience that will prepare you for the job market and bring you together with ad industry leaders. UST's Advertising Federation is a chapter of the American Advertising Federation (AAF).
The AAF is "the only advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia."
What do you get from AD FED?
- New friendships
- Career info
- Real world experience
- Agency tours
- Guest speakers
- Pieces for your portfolio
Membership includes: access to Adweek and Ad Age (Industry magazines), membership to the national American Advertising Federation (AAF).
How Do I Join?
Membership forms are available on the Ad Fed bulletin board between 325 and 326 OEC.
National Student Advertising Competition
Each year, the AAF and a corporate sponsor provide a case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated marketing communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges at the district level. Winners from each district then compete at the National Competition in June.
Recent sponsors were Chrysler Neon, the American Red Cross, Hallmark and Toyota Echo.
Summit Communications
Participate in the student-run advertising agency, which serves the local and University communities by providing advertising services. Students have the opportunity to work in different roles to create Ads for local clients., This opportunity allows you to create professional ads to use in your portfolio.
Publicity
Want to practice doing publicity? Promote Ad Fed on campus. The Publicity Committee publishes weekly announcements in the Bulletin and Aquin; it maintains Ad Fed bulletin board and our Events Calendar; and, it designs and creates posters for special events and speakers and materials for the activities fair table, club meetings and upcoming speakers.
Social Events
Organized social events are held for Ad Fed members. Past activities include disco bowling, post-agency tour parties and move night. We're always looking for new ways to get together and have fun.
