Graphic Identity

UST Logo and Global Site Tools

Logo (graphic identity) – This is our primary form of branding at St. Thomas, in print, on the Web, and in other media. The logo must be presented consistently in the same size, font and location to readily identify every Web page as a St. Thomas Web page.

On the Web, the logo also serves as a link back to the home page.

Site Tools – These are the tools that will help users find people, places and things on the UST site. The tools should be available on every site – in the same location – so that users will always know where to find them. Site tools include the A to Z index, maps, directories, site map and search.