Graphic Identity
ST. THOMAS GRAPHIC IDENTITY STANDARDS
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THE IDENTIFIER
Letters, business cards, brochures, advertisements, signs and other visual communications are just a few examples of materials that greatly affect public perceptions of the University of St. Thomas. While it is extremely important that these materials project a clear, consistent and professional image of the university, it is equally important that the manner in which the university is identified on this material meets those same criteria.
The guidelines in this Web brochure address the implementation and correct
usage of the primary visual device used in that effort - the identifier.
This identifier acts in many ways as the "signature" of the
university.
The identifier must be used in its entirety, and reproduced from an authorized
electronic file master or downloaded from the Graphic Identity Web page.
It should not be redrawn, reproportioned, or modified in any way, and
it should never be scanned or copied from any other Web page.
University Relations can answer any questions regarding its use. The identifier
is a legally protected trademark of the University of St. Thomas.
©2006 University of St. Thomas. 2115 Summit Ave,
St. Paul, MN 55105. (651) 962-5000 or (800) 328-6819. webmaster@stthomas.edu •
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The University of St. Thomas does not discriminate on the basis of race, color, creed, religion, national origin, sex, age, marital status, sexual orientation or disability in its programs and activities.
