Graphic Identity
OPUS COLLEGE OF BUSINESS BRAND IDENTITY
The University of St. Thomas Opus College of Business is excited to launch a new brand identity that conveys through our print communications who we are and what we are about. Many people in the Opus College of Business have invested significant time and energy in this effort. To successfully carry out this brand identity, it is crucial that we demonstrate unity and consistency in the way we visually present our messages to the public.
The purpose of the brand identity guidebook is to clarify our new graphic identity standards that will be applied to all of our marketing communications. I have personally approved this brand identity, and therefore request that all units in the Opus College of Business use these new standards according to the guidelines laid out in this manual. University Relations will be assisting in the maintenance of these standards as additional publications and materials are updated to the new brand identity. If concerns or questions arise regarding the standards, please contact me directly.
 Click for a PDF of the COB brand identity handbook. |
Thank you for your cooperation.
Sincerely,
Christopher Puto, Ph.D.
Dean and Opus Distinguished Chair
University of St. Thomas Opus College of Business
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