The St. Thomas Graphic Identity
Brochures, advertisements, signage, e-communications and other visual communications are just a few examples of materials that greatly affect public perceptions of the University of St. Thomas. While it is extremely important that these materials project a clear, consistent and professional image of the university, it is equally important that the manner in which the university is identified on this material meets those same criteria.
The guidelines in this style guide address the implementation and correct usage of the primary visual device used in that effort – the identifier. This identifier acts in many ways as the “signature” of the university.