Are You Out Standing in the Field?
Communications professionals appreciate clear copy that gets to the point. So here’s our key message: The University of St. Thomas will increase your effectiveness as a business communicator.
If you want to be outstanding in the field, take advantage of our challenging, relevant programs designed to help you:
Lead positive changes in your communications function
Better connect with and persuade target audiences
Fully leverage the marketing mix
Improve business performance and results
Get noticed – and rewarded
Internet Marketing Essentials
Learn to maximize your presence through hands-on experience using the most practical tools. In this program you will learn to optimize search traffic to your website, increase conversion rates, and developing stronger email campaigns.
Transformative Social Media Strategies
Connect the fundamentals of strategic marketing communications to the new realities of social networking to help you improve customer loyalty and satisfaction while attracting new prospects to your brand.
Social media?s effect on communicationMost everyone can agree that social media is currently playing a major role in many company’s communication strategies. What trends can we expect in the next few years from social media, and how might it affect the business world? In an article on HarvardBusinessReview.com, consumers and companies alike are told to “watch for a more social approach to solving business problems through a sort of micro-economy.”
Do your headlines have Emotional Marketing Value (EMV)?
Check out this free Headline Analyzer from the Advanced Marketing Institute.