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Social Media Marketing Certificate

Leverage the Power of Social Media Marketing to Gain New and Loyal Customers for Your Organization


The recent explosion and dynamic evolution of social media channels has made social media a critical aspect of all marketing and communications programs, in every industry. Achieving a balanced and comprehensive blend of traditional and social media alternatives ensures the most efficient and effective marketing mix.

Whether you own your own business or work in a business or nonprofit organization, the demand for social media expertise is a critical emerging business force. Social media marketing tools provide opportunities for greater reach, amplified connectivity, better monitoring and an increasing return on investment. Join us to earn your Social Media Marketing Certificate.

The certificate series is comprised of three programs. You must complete all three programs to earn the certificate. Explore each program below:

If you cannot decide between the Digital Marketing Certificate and the Social Media Marketing Certificate, this Comparison chart should help you with your decision.

Internet Marketing Essentials

Learn to maximize your presence through hands-on experience using the most practical tools. In this program you will learn to optimize search traffic to your website, increase conversion rates and develop stronger email campaigns.

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Introduction to Social Media Marketing

Introduction to Social Media Marketing provides you with an opportunity to enhance your digital and e-marketing program by introducing you to the most popular social media channels that you can use today, as well as helping you develop a clear social media strategy and policy.

This program is delivered by instructor Lyle Wetsch synchronously through a hi-definition video and audio connection. An additional expert facilitator will be on site.

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Advanced Social Media Marketing

Advanced Social Media Marketing focuses on establishing and maintaining a deeper relationship with your customers through social media, monitoring and measuring the success of your efforts, and managing multiple social media channels in a team environment.

This program is delivered by instructor Lyle Wetsch synchronously through a hi-definition video and audio connection. An additional expert facilitator will be on site.

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