Marketing Data Analysis: Design, Dissect, Decide

Learn the tools and skills you need to make digital marketing decisions

With advances in online advertising tools and more sophisticated ways to measure digital marketing data, there's never been a better time to advertise products and services online. This program introduces you to various ways to quantify and measure digital marketing activity and helps you understand how to make the most out of your digital marketing investments.

Marketing Data Analysis: Design, Dissect, Decide consists of four five-hour modules, some of which will be delivered synchronously; students will meet in person for part of the program, and will complete part of the program online.

Digital Measurement Strategy

Learn how to measure digital marketing, measure activity on websites and create a measurement model for various digital marketing efforts.

Google Analytics Training

Learn why Google Analytics is the dominant platform in website measurement, understand how the platform works and gain a clear understanding of what you can do with this market-leading tool. 

Qualitative Digital Measurement

Understand how and why visitors are spending time on your website and develop a plan to improve it. Conduct a competitive analysis of the marketplace, test your theories on website users and track what users do on your website. This session is loaded with useful tools!

Advanced Digital Measurement

Learn how to visually interpret and present the marketing data that your business collects, how to attribute success to your marketing campaigns and how to optimize the conversion rate of your site. 

Registration Policies

How to Register:

To register online, click on the Register button next to the session you would like to attend. This will take you to the online registration page for that particular session. Once you've filled out the registration page, you'll be directed to online payment.

  1. Register and pay online, OR
  2. Register online and pay with a check or P.O. by mail.

Payment Options for Your Education

We are flexible when working with individuals to ensure ease of payment in a variety of situations. The most common methods of payment are described below.

Employer Reimbursement 

If your company will pay for your continuing education, get approval from them for the specific program(s) you want to attend. You can register for the program and either pay for the program on your company card, with a PO request and check from your company, or pay with your own funds and file for reimbursement. Those are the most common methods of company payment, but be sure to talk to your supervisor or HR department to find out the specifics in your company.

Tax benefit:* If you receive educational benefits from your employer, you can exclude up to $5,250 each year from your taxes. Schooling that is job related does not count against the $5,250 cap. Educational assistance of less than this amount should not be included in your compensation statement received from your employer (IRS, p970/ch11).

Personal Investment 

In order to move ahead in your career you may need to invest in professional development. Think of this as an investment because it will open up new opportunities for you now and in the future.

Tax benefit:* The IRS offers a Lifetime learning credit which covers continuing education courses taken by employees for a 20% credit on up to $10,000 of tuition in one year [Subject to certain limits.] (IRS, p970/ch03).

Workforce Development Centers

Layoffs and cut-backs in companies across the country can be disheartening. However, people can take advantage of government funded programs through Workforce Development Centers to enroll in professional development programs. Some job transitioners use this opportunity to refine their skills in a familiar area, while others choose to learn a new skill set that can make them more marketable to potential employers.

We have experience working with these centers and try to make the process as easy as possible for you. First, meet with a counselor in a workforce development center to determine what will be of the most benefit to you and your professional development and get their approval to take a program. Next, call us and let us know you are working with one of these centers. Your counselor will then send us their official authorization and payment directly.

* Examples provided here are for informational purposes only. The tax benefits mentioned here might not apply to your situation. The University of St Thomas does not provide legal, tax, accounting or other advice. Please consult with an appropriate professional to discuss how this applies to you.


Payment and Cancellation Policies

The full fee or approved purchase order is due at the time of registration. Registration cannot be processed if payment is not enclosed. Call (651) 962-4600 for information. Substitutions or transfers can be made up to the day of the program.

If you need to cancel, please call our office at least five working days before the beginning of the program to avoid a 10 percent processing fee.

Cancellations made after the program begins are subject to the full fee. Additional registration materials, maps to the location, etc. will be sent to you after we receive your registration.

Your privacy is important to us. View the University of St. Thomas Privacy Policy.