Introduction to Social Media Marketing

Learn the basics of marketing on social media platforms

‌Build your digital and e-marketing skills in this course, which provides an introduction to the most popular social media channels and helps you develop online marketing and communication strategies and policies for your company.

This program is delivered by instructor Lyle Wetsch synchronously through a high-definition video and audio connection with an additional expert facilitator on-site. The Introduction to Social Media Marketing consists of six modules:

Strategy Development and Execution

Learn the key aspects of developing and refining a social media strategy. Using samples and a strategy template, you'll work through the stages your organization will go through and discuss the development of a social media policy.

Social Channel Strategy

Discover strategies that can be used with key social media channels like Facebook, Twitter, LinkedIn and Google+. This module explore ways to evaluate which channels are best-suited to different companies and organizations and helps you start to build a tactical deployment plan.

Mobile Channel Strategy

Mobile apps will soon surpass desktop and laptop devices for digital interactions with brands. This module helps participants expand on their tactical deployment plan by building in a plan for responsive websites, mobile apps, short message service (SMS) marketing and augmented reality applications.

Visual Channel Strategy

On social media platforms, a digital presence needs to be visual. Channels such as Instagram and Pinterest are now central to many social media marketing plans and the use of infographics and photo repositories allow more visual content to reach an audience. This module explores ways to incorporate relevant visual channels into a tactical deployment plan to provide customers with a visual experience.

Video Channel Strategy

This module focuses on your organization's video content plan. By evaluating the strengths and opportunities in key tools such as YouTube, Vimeo, Vine, Instagram and Google+ Hangouts, you'll be able to add the right video channels to your tactical deployment plan.

Integration and Team Management

Once an organization is visible on a range of social media channels and has a sizeable number of users/followers, it's important to integrate promotions and messages across platforms. This module introduces social media management tools like HootSuite and Sprout Social to save time and money and allow for a more efficient deployment of messages.

Registration Policies

How to Register:

To register online, click on the Register button next to the session you would like to attend. This will take you to the online registration page for that particular session. Once you've filled out the registration page, you'll be directed to online payment.

  1. Register and pay online, OR
  2. Register online and pay with a check or P.O. by mail.

Payment Options for Your Education

We are flexible when working with individuals to ensure ease of payment in a variety of situations. The most common methods of payment are described below.

Employer Reimbursement 

If your company will pay for your continuing education, get approval from them for the specific program(s) you want to attend. You can register for the program and either pay for the program on your company card, with a PO request and check from your company, or pay with your own funds and file for reimbursement. Those are the most common methods of company payment, but be sure to talk to your supervisor or HR department to find out the specifics in your company.

Tax benefit:* If you receive educational benefits from your employer, you can exclude up to $5,250 each year from your taxes. Schooling that is job related does not count against the $5,250 cap. Educational assistance of less than this amount should not be included in your compensation statement received from your employer (IRS, p970/ch11).

Personal Investment 

In order to move ahead in your career you may need to invest in professional development. Think of this as an investment because it will open up new opportunities for you now and in the future.

Tax benefit:* The IRS offers a Lifetime learning credit which covers continuing education courses taken by employees for a 20% credit on up to $10,000 of tuition in one year [Subject to certain limits.] (IRS, p970/ch03).

Workforce Development Centers

Layoffs and cut-backs in companies across the country can be disheartening. However, people can take advantage of government funded programs through Workforce Development Centers to enroll in professional development programs. Some job transitioners use this opportunity to refine their skills in a familiar area, while others choose to learn a new skill set that can make them more marketable to potential employers.

We have experience working with these centers and try to make the process as easy as possible for you. First, meet with a counselor in a workforce development center to determine what will be of the most benefit to you and your professional development and get their approval to take a program. Next, call us and let us know you are working with one of these centers. Your counselor will then send us their official authorization and payment directly.

* Examples provided here are for informational purposes only. The tax benefits mentioned here might not apply to your situation. The University of St Thomas does not provide legal, tax, accounting or other advice. Please consult with an appropriate professional to discuss how this applies to you.

Payment and Cancellation Policies

The full fee or approved purchase order is due at the time of registration. Registration cannot be processed if payment is not enclosed. Call (651) 962-4600 for information. Substitutions or transfers can be made up to the day of the program.

If you need to cancel, please call our office at least five working days before the beginning of the program to avoid a 10 percent processing fee.

Cancellations made after the program begins are subject to the full fee. Additional registration materials, maps to the location, etc. will be sent to you after we receive your registration.

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