Section Menu

Introduction to Social Media Marketing

Learn the basics of marketing on social media platforms

‌Build your digital and e-marketing skills in this course, which provides an introduction to the most popular social media channels and helps you develop online marketing and communication strategies and policies for your company.

This program is delivered by instructor Lyle Wetsch synchronously through a high-definition video and audio connection with an additional expert facilitator on-site. The Introduction to Social Media Marketing consists of six modules:

Strategy Development and Execution

Learn the key aspects of developing and refining a social media strategy. Using samples and a strategy template, you'll work through the stages your organization will go through and discuss the development of a social media policy.

Social Channel Strategy

Discover strategies that can be used with key social media channels like Facebook, Twitter, LinkedIn and Google+. This module explore ways to evaluate which channels are best-suited to different companies and organizations and helps you start to build a tactical deployment plan.

Mobile Channel Strategy

Mobile apps will soon surpass desktop and laptop devices for digital interactions with brands. This module helps participants expand on their tactical deployment plan by building in a plan for responsive websites, mobile apps, short message service (SMS) marketing and augmented reality applications.

Visual Channel Strategy

On social media platforms, a digital presence needs to be visual. Channels such as Instagram and Pinterest are now central to many social media marketing plans and the use of infographics and photo repositories allow more visual content to reach an audience. This module explores ways to incorporate relevant visual channels into a tactical deployment plan to provide customers with a visual experience.

Video Channel Strategy

This module focuses on your organization's video content plan. By evaluating the strengths and opportunities in key tools such as YouTube, Vimeo, Vine, Instagram and Google+ Hangouts, you'll be able to add the right video channels to your tactical deployment plan.

Integration and Team Management

Once an organization is visible on a range of social media channels and has a sizeable number of users/followers, it's important to integrate promotions and messages across platforms. This module introduces social media management tools like HootSuite and Sprout Social to save time and money and allow for a more efficient deployment of messages.

Section Menu