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Internet Marketing Essentials

Learn the basic strategies of marketing online

‌Internet marketing has evolved into a critical component for any successful marketing campaign. With Internet Marketing Essentials, you'll explore current Internet marketing strategies and how they can be used to gain market share. Our skilled instructors will teach you how to maximize your online presence and introduce you to powerful yet practical tools that drive traffic to your website and increase conversion rates.

You'll also learn how to:
  • Build a successful marketing campaign
  • Create and manage email campaigns
  • Start, administer and evaluate the effectiveness of paid search campaigns
  • Use social media to engage with customers and drive sales leads

“This class was very informative and up-to-date. E-advertising is the future and this class provides the tools necessary to act immediately.”
– Michael, Director of Marketing

Internet Marketing Essentials is part of two comprehensive marketing certificate series. If you wish to enhance your marketing career and skills after attending this class, consider obtaining one of the following certificates:

Digital Marketing Certificate 
This Digital Marketing Certificate PDF describes the entire certificate series.

Social Media Marketing Certificate
This Social Media Certificate PDF describes the entire certificate series.


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