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Digital Marketing Fundamentals

Learn the strategies and tactics around marketing online

‌Digital marketing has evolved into a critical component for any successful marketing campaign. With Digital Marketing Fundamentals, you'll explore current digital marketing strategies and how they can be used to gain market share. Our skilled instructors will teach you how to maximize your online presence and introduce you to powerful yet practical tools that drive traffic to your website and increase conversion rates.

You'll also learn how to:
  • Build a successful marketing campaign
  • Create and manage email campaigns
  • Start, administer and evaluate the effectiveness of paid search campaigns
  • Use social media to engage with customers and drive sales leads

“This class was very informative and up-to-date. E-advertising is the future and this class provides the tools necessary to act immediately.”
– Michael, Director of Marketing

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