Bruce Moorhouse portrait

Bruce Moorhouse

Clinical Professor
Degree
Honors Degree in Business Administration, Ivey School of Business, University of Western Ontario
MBA, University of St. Thomas
Office
OEC 119H
Phone
651-962-5634
Toll Free
(800) 328-6819, Ext. 5634
Mail
Mail 5013
University of St. Thomas
2115 Summit Ave
St. Paul, MN 55105

Professional Experience

Bruce is a Toronto native living in Minneapolis-St. Paul. Bruce began his career at the Ford Motor Company. He then worked for 3M in both Canada and the U.S. for almost 30 years. Bruce had global responsibilities for Corporate Communications at 3M. This includes groups such as corporate identity and design, employee communications and corporate advertising. 

Bruce's passion is leadership and in helping organizations discover and develop the culture or the soul of their organization. He was instrumental in leading 3M through a five year, global process to research, define and develop 3M's culture of innovation. This culture has been written about in books such as Tom Peter's In Search of Excellence and James Collin's Built to Last

Over the years, numerous companies such as Caterpillar, Ford, General Motors, and Starbucks come to benchmark 3M's work or ask Bruce to come and speak or consult in their organizations. Bruce has spoken to the top 100 executives and General Motors about how to develop a culture of innovation and engage both the hearts and minds of G.M's 300,000 + workers. Bruce takes on consulting projects each year. He currently leads the marketing department for Sky Zone. 

Fall 2017 Courses

Fall 2017 Courses
Course - Section Title Days Time Location
COJO 111 - 04 Intro to COJO-I (LLC) M - W - F - - 1215 - 1320 OEC 303
CRN: 41349 4 Credit Hours Instructor: Bruce T. Moorhouse This is the first of a two-course sequence that introduces students to essential skills of the communication and journalism discipline. Students will develop skills to communicate thoughtfully, professionally and ethically with a variety of public audiences. Essential writing and public speaking skills are paired so that students master a writing style and then convert that writing to an oral presentation, or vice versa. Students learn how to appropriately and effectively speak and write to academic, professional and citizen audiences. Students are strongly encouraged to complete this course and COJO 112 before taking any 300- or 400-level COJO courses. -- --

Schedule Details

Location Time Day(s)
COJO 234 - 01 Principles of Strategic Comm M - W - F - - 0815 - 0920 BEC 114
CRN: 40606 4 Credit Hours Instructor: Bruce T. Moorhouse An integrated approach to advertising and public relations, highlighting how these disciplines relate to marketing, business and media institutions. Incorporates a case study approach to understanding the principles and practices of the strategic communication process of research, planning, communication and evaluation. Prerequisite: COJO 111 or permission of instructor

Schedule Details

Location Time Day(s)
COJO 476 - 01 Experiential Learning - - - - - - - -
CRN: 41111 2 Credit Hours Instructor: Bruce T. Moorhouse

Schedule Details

Location Time Day(s)

J-Term 2018 Courses

J-Term 2018 Courses
Course - Section Title Days Time Location

Spring 2018 Courses

Spring 2018 Courses
Course - Section Title Days Time Location
COJO 105 - 01 Communication in the Workplace M - W - F - - 0935 - 1040 BEC 114
CRN: 20526 4 Credit Hours Instructor: Bruce T. Moorhouse Introduction to basic communication theories and skills as they pertain to the business setting. Text, lecture, class discussion and exercises, and individual and group presentations will better prepare students to become more effective communicators at work. The course will focus on presentational skills, dyadic communication and interviewing, and group communication. This class may be taken by Communication and Journalism majors only with the permission of the department chair.

Schedule Details

Location Time Day(s)
COJO 234 - 01 Principles of Strategic Comm M - W - F - - 1055 - 1200 BEC 113
CRN: 20536 4 Credit Hours Instructor: Bruce T. Moorhouse An integrated approach to advertising and public relations, highlighting how these disciplines relate to marketing, business and media institutions. Incorporates a case study approach to understanding the principles and practices of the strategic communication process of research, planning, communication and evaluation. Prerequisite: COJO 111 or permission of instructor

Schedule Details

Location Time Day(s)
COJO 346 - 01 Social Media in Strategic Comm M - W - F - - 1215 - 1320 BEC 113
CRN: 21620 4 Credit Hours Instructor: Bruce T. Moorhouse This course examines the ways social media are affecting human interaction and communication practices, especially in the advertising and public relations professions. The course will ask such questions as how social media may foster discourse between communicators and audiences, and whether social media help create communities or isolate audiences into niches. Students will gain familiarity with social media tools and how to use them strategically. The course will combine in-class learning and online activities. Prerequisite: COJO 234 or permission of the instructor

Schedule Details

Location Time Day(s)