Betsy D. Anderson portrait

Betsy D. Anderson

Assistant Professor
Degree
B.A., Bethel University
M.A., Ph.D., University of Minnesota
Office
OEC 119B
Phone
(651) 962-5258
Mail
Mail 4001
University of St. Thomas
2115 Summit Ave.
St. Paul, MN 55105

Professional experience:
Account supervisor and senior account executive, Fleishman-Hillard International Communications; 1996 Summer Olympics liasion officer; writer and editor, Weber-Shandwick Worldwide.

Scholarship and service:
Professor Anderson's research interests include: public relations and digital media, especially the use of social media for building interactive, two-way symmetrical relationships with consumers; corporate reputation; and the use of framing analysis to study current PR issues.  She has published her work in Newspaper Research Journal and presented it to such organizations as the Association for Education in Journalism and Mass Communication and the Institute for Public Relations Research.

At UST:
Professor Anderson joined UST in 2006.  She serves as advisor to the UST Public Relations Student Society of America chapter.

Summer 2014 Courses

Summer 2014 Courses
Course - Section Title Days Time Location

Fall 2014 Courses

Fall 2014 Courses
Course - Section Title Days Time Location
COJO 111 - 01 Intro to COJO-I M - W - F 0935 - 1040 OEC 303
CRN: 40776 4 Credit Hours This is the first of a two-course sequence that introduces students to essential skills of the communication and journalism discipline. Students will develop skills to communicate thoughtfully, professionally and ethically with a variety of public audiences. Essential writing and public speaking skills are paired so that students master a writing style and then convert that writing to an oral presentation, or vice versa. Students learn how to appropriately and effectively speak and write to academic, professional and citizen audiences. Students are strongly encouraged to complete this course and COJO 112 before taking any 300- or 400-level COJO courses. -- --
COJO 234 - 01 Principles of Ad and PR M - W - - 1335 - 1510 BEC 114
CRN: 40783 4 Credit Hours An integrated approach to advertising and public relations, highlighting how these disciplines relate to marketing, business and media institutions. Incorporates a case study approach to understanding the principles and practices of the strategic communication process of research, planning, communication and evaluation. Prerequisite: COJO 111 or permission of instructor
COJO 270 - 01 Public Relations Writing M - W - F 1055 - 1200 OEC 303
CRN: 40787 4 Credit Hours This course provides practical experience in public relations writing including: news releases, position statements, brochure writing, features, query letters and a variety of other public relations writing forms. The emphasis is on weekly assignments which are critiqued by the instructor and discussed in class. Prerequisites: COJO 112 and COJO 234

J-Term 2015 Courses

J-Term 2015 Courses
Course - Section Title Days Time Location