For St. Thomas AMA Members

MKTG   300

Principles of Marketing

This course focuses on understanding the needs and desires of customers, from the point of view of a manager, in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs.

Prerequisites: BUS 201 and Junior standing

MKTG   310

Professional Selling

Students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas.

Prerequisites: MKTG 300

MKTG   320

Promotion Management

This course is designed to develop an appreciation for the promotion mix (personal selling, advertising, public relations, sales promotion) by exploring how and why these elements are used by organizations to reach their goals and objectives. Concept fundamentals are explored, then integrated into case analysis. 

Prerequisites: MKTG 300  

MKTG   330

International Marketing

Students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. 

Prerequisites: MKTG 300  

 MKTG   340

Marketing Research

Students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. 

Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, QMCS 220  

MKTG   345

Marketing Analysis

Students learn to assemble, analyze and present information that is pertinent to marketing decisions. The focus in this course in on company strategies, competitive intelligence, and secondary sources. The course covers acquisition of pertinent secondary data from libraries, government, and commercial sources, the analysis of this data and its reduction and refinement to produce presentations that are helpful in marketing decision-making.  

Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, QMCS 220 

MKTG   350

Marketing Channels and Distribution Systems  

Students examine relevant theories, concepts, and practices related to the flow of goods and services in and between organizations from the point of view of the total distribution system. The goal of the course is to help business students think about and learn to create and integrate marketing and logistics strategy. 

Prerequisites: MKTG 300 and QMCS 220  

MKTG   360

Retailing

In this course students learn the principles and practies of retailing, non-store retailing services and direct marketing from a management perspective. Topics include roles-in-channels, demographics, consumer behavior, trends, strategy formulation, ownership and formats, trade area and location, buying and sourcing, store design and visual merchandising, operations management promotion, service delivery, controls, non-store retailing, human resource issues, database management, and international retailing.  Prerequisites: MKTG 300

MKTG   370

Buyer Behavior

Students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. 

Prerequisites: MKTG 300  

MKTG   430

Marketing Management

Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students' marketing background, facilitating the student contact with the client, and providing consulting to the client. 

Prerequisites: MKTG 340 or 345, one of MKTG 310, 320, 330, 350, 360, 370, and senior standing