Concentration in Advertising

The major concentration in Advertising requires nine courses:

Four required core courses:

• JOUR 100 Mass Communication and Society
• JOUR 105 Visual Communication
• JOUR 110 Media Writing and Information Gathering
• JOUR 480 Media Ethics

Plus an allied requirement:

The allied requirement can be fulfilled in various ways.  A student may take a minor, double major, or a mixture of six beginning, intermediate and advanced courses (24 credits) from two or more related disciplines.  The student has considerable freedom and flexibility in selecting courses or a minor to fulfill this requirement, but before choosing an option, students should consult with the department chair and the academic adviser.

Plus five Advertising concentration courses:

• JOUR 240 Advertising Principles 
• JOUR 445 Advertising Campaign Strategies 
• Plus one of the following concentrations: Creative or Account Services  
  • Creative
    • JOUR 340 Advertising Copywriting  
    • Plus two from the following:
      • JOUR 220 Design Concepts of Communication  
      • JOUR 225 Writing and Designing for the Web  
      • JOUR 420 Graphic Design Studio  
      • JOUR 440 Advanced Advertising Copywriting
  • Or Account Services
    • Three from the following:
      • JOUR 300 Mass Communication Research
      • JOUR 340 Advertising Copywriting
      • JOUR 345 Media Planning
      • One course in Marketing

The minor concentration in Advertising requires five courses:

• JOUR 100 Mass Communication and Society
• JOUR 110 Media Writing and Information Gathering
• JOUR 240 Advertising Principles 
• Plus one of the following
  • JOUR 220 Design Concepts of Communication  
  • JOUR 340 Advertising Copywriting 
  • JOUR 345 Media Planning
• Plus one of the following
  • JOUR 420 Graphic Design Studio 
  • JOUR 440 Advanced Advertising Copywriting
  • JOUR 445 Advertising Campaign Strategies