Bringing Your Business to Life
You don't often read about prudence, justice, courage and temperance in the business literature, but they are the virtues that set the truly great entrepreneurs apart from all the rest. If you want to be one of them, you need to read this book. Jeffrey Cornwall and Michael Naughton have done a masterful job of illuminating a side of business we all should be thinking about.
Author, Small Giants: Companies that Choose to Be Great Instead of Big
While reading Bringing Your Business to Life, I found multiple opportunities to apply the Four Virtues to my life and to the ventures that I'm presently involved with. This book is practical, insightful and relevant for entrepreneurs who desire to better understand the social, spiritual and economic impact we can have through our for-profit and nonprofit endeavors.
General Editor, Devotional Ventures
Jeff Cornwall and Michael Naughton have created a compelling argument for the integration of ethical and moral behavior and entrepreneurship. They dispel the myth that the “Ethical Entrepreneur” is an oxymoron; rather they offer strong evidence that success and entrepreneurship are not mutually exclusive. Bringing Your Business to Life offers a vehicle for more cross-campus collaboration by introducing liberal arts concepts into the phenomena known as the entrepreneur and entrepreneurship.
George T. Solomon, D.B.A.
Director, Center for Entrepreneurial Excellence The
Ron Loeppke, MD, MPH, FACPM, FACOEM
Bringing Your Business to Life helps fill a real gap in the literature on and for entrepreneurs (and by extension, on and for business). It bridges two worlds that have not spoken to each other in our culture as much as we need—the world of ethics and morality and religion on one side and the world of capitalism and business and entrepreneurship on the other. It provides a valuable framework for thinking about and practicing ethical entrepreneurship and for helping us see how to go beyond a limited, values-free, amoral, profits-are-the-only-measure-of success view of business. Bringing Your Business to Life gives us essential tools that we can use to build entrepreneurial ventures—and entrepreneurial lives—that matter and make a difference.
Consultant and Former Software CEO
Jeffrey S. Hornsby, Ph.D., SPHR
Jack Vanier Chair of Innovation and
Tired of conventional commentary regarding entrepreneurship? Join a conversation with a wise theologian and a reflective business founder who share stories and perspectives from a seven-year dialogue. Together they examine the charisma of the entrepreneur through' the lens of Christian virtues, suggesting a deep spirituality particular to the calling of those who drive our most dynamic business sector. This is a wise, readable and formative essay that will stick to the memory of any reader concerned with contemporary wealth formation through startup enterprise.
Andre L. Delbecq
Thomas J. and
Professor, Leavey School of Business, Santa Clara University, and the Professor and Director of the Institute for Spirituality and Organizational Leadership at the Santa Clara University School of Business