Thinking about Marketing?

You enjoy solving difficult problems. You consider the opinions of everyone involved in your decision-making and think of the potential results of your actions. Friends and colleagues may consider you to be excellent at negotiating and getting the results you want. You know how to evaluate the way things are done where you work and how to improve the systems. You also enjoy teaching those around you what you know. Time management comes as an ease to you, and also distributing resources to certain areas in your life is not difficult. You value accomplishing hard tasks and being recognized for them. You treasure independence and succeeding at your own projects.

Keen competition expected, college graduates with creativity and strong communication skills should receive the best opportunities. High earnings, substantial travel and long hours are common. Good computer skills are preferred. Bachelor’s degrees accepted, Master’s (especially in Business Administration) are often desired.

What will make your resume stand out?

• Broad range of knowledge
• Creative ideas and concepts
• Great communication skills.

Advice from St. Thomas alumni in the field

“I think what set me apart from other candidates was the fact that I came from a school that requires studying a variety of classes apart from your chosen major. Great headlines and advertising concepts often stem from ideas that you can't pick up from an advertising book....but rather everyday experiences and a broad range of knowledge.”

“St. Thomas prepared me for my career by teaching me to communicate. Being able to communicate effectively with all types of people from different backgrounds will help you in any field. Specifically in my job in advertising, I need to find ways to connect with people and get them to trust me...first through emails, phone calls and meetings to get them as a client. Once I have accomplished that, I need to find ways to sell them my ideas, campaigns, and marketing suggestions.  Communication is key.”

“Use as many resources around you as possible. Take advantage of as many opportunities to network as possible.  Get involved in things like 'Take a Tommy to Lunch' where you can pick the brain of someone in your field. Ask questions to people who are successful. Surround yourself with smart people. Don't give up! Don't be afraid to start at the bottom if working hard and experience can move you to the top.”

American Marketing Association-
www.marketingpower.com

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