Twin Cities Shoppers Returning to 'Pre-Recession' Holiday Spirit
Wednesday, November 16, 2011
Calling it an “optimistic forecast,” researchers at the University of St. Thomas today said the mood of Twin Cities holiday shoppers this year resembles that found prior to the recession-dampened holidays of 2008 and 2009.
The 10th annual University of St. Thomas Holiday Spending Sentiment Survey has been conducted in late October since 2002 and now provides a decade’s worth of longitudinal data on Twin Cities holiday shopping trends.
The survey measures the intent of Twin Cities shoppers: how much they think they will spend for holiday gifts, what they will spend it on and where they will spend it. The research is conducted by Dr. John Sailors, Dr. Lorman Lundsten and Dr. Dave Brennan at St. Thomas’ Opus College of Business.
University of St. Thomas Press Release, 11/16/2011