Shoreview's American Metro Company tees up for growth

Sunday, March 10, 2013

American Metro, which supplies cash registers used at golf tournaments and other events, is looking to more than double business in the next two years.

The expert says: Jay Ebben, Ph.D., associate professor in the Entrepreneurship Department at the University of St. Thomas’ Opus College of Business, said American Metro appears to be on the right track with its plans to expand its event business.

“One thing that’s always smart, especially for a small business, is to answer that question of ‘what can we be known for?’?” Ebben said. “It sounds like they’ve established themselves as a go-to company for providing those services they provide at events. The credit card processing and equipment space is pretty full, so by finding a specific niche to target where they can provide value ... that makes a lot of sense to me.”

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Originally published: 03/10/2013, Star Tribune