Ideas, low overhead keep agency ahead

Monday, December 10, 2012

Nathan Nerland and Daniel Williams-Goldberg left Caribou Coffee to start NADA Advertising, described in a Star Tribune profile as "the type of agency that a neighborhood coffee shop or other small businesses could afford." The company, whose annual revenue exceeds $500,000, keeps overhead low by operating virtually,with Nerland and Williams-Goldberg both operating out of their homes.

Asked for comment, Michael Porter, director of the Opus College of Business' Master of Business Communication program, approved. "They're looking to add value to whoever they're working with and to limit overhead," Porter said. "They're making good marketing available to a wider range of organizations."

Originally published: 12/10/2012, Star Tribune