How can businesses avoid social media mistakes?

Sunday, September 16, 2012

In the Star Tribune's weekly "Ask the Consultant" column, Dahlynn McKowen of Publishing Syndicate LLC asks about common mistakes small businesses make when using social media, and how to avoid these mistakes. In a very in-depth reply, Mike Porter, director of the Opus College of Business' Master of Business Communication program, advocates for small businesses to make the most of their primary websites first and worry about social media afterwards.

Originally published: 09/16/2012, Star Tribune