How can I make my book stand out?

Sunday, July 8, 2012

In the Star Tribune's weekly "Ask the Consultant" column, Carrie Rocha asks what she can do to make her forthcoming book about money stand out in the marketplace. Opus College of Business marketing professor Glenn Karwoski advises a combination of deliberate strategy, tenacious execution and luck.

Originally published: 07/08/2012, Star Tribune