Filmzilla video rental store fights off extinction in Minneapolis

Friday, November 4, 2011

The ease of using Netflix dealt a critical blow to video stores that were once common on street corners across the metro, said Mark Spriggs, associate professor and department chair at the University of St. Thomas Opus College of Business.

"Netflix was doing it without all the brick and mortar," Spriggs said.

Netflix, at first, had subscribers order movies online, and then DVDs were mailed to them. Netflix got even more convenient for users when it began streaming the movies online for instant viewing, notes Spriggs.

The only way for movie rental stores to survive, Spriggs said, is to have community backing. "Unless they have a location with a neighborhood that is around them that is willing to support them because they're a small business, I don't think they can survive," he said.

Read more: http://www.twincities.com/entertainment/ci_19260867

University of St. Thomas Press Release, 11/04/2011