Outside consultant: How to get a new product into the public eye

Sunday, October 23, 2011

Q.
How can I get my new product invention, Origami Bonsai Instant Flowers. into the public eye for the first time?

A.
Getting the public to pay attention to a new product is hard, especially if the product concept is new. The first and most critical step in successfully introducing a new product is to accept that you can't interest everyone (really, you can't). Next you need to do your homework to identify the group of people who are most likely to be interested in what you're offering -- your target market.

Read more: http://www.startribune.com/business/132333918.html

Originally published: 10/23/2011, Star Tribune