YouTube made MassageNerd an industry celebrity, plus it pays off

Friday, October 21, 2011

YouTube is trying to make it sound like a breeze, promoting its YouTube Partners program for budding entrepreneurs by showcasing examples like MassageNerd.

Jon Seltzer, a marketing instructor at the University of St. Thomas' Opus College of Business, said the key to the YouTube Partners program is that it makes it easier than ever for anyone to show off their skills.

"I think it's incredibly exciting, and if you do something very, very well, you can monetize it and share it," he said.

Most of the videos in the YouTube Partners programs are musical performances, but it's a good environment for well-made instructional videos, too, he said.

"I think it's bounded only by the creativity of the individual," Seltzer said.

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Originally published: 10/21/2011, Pioneer Press