Auto repair chain tunes up local growth
Sunday, September 11, 2011
Mark Spriggs, associate professor and chairman of the entrepreneurship department at the University of St. Thomas' Opus College of Business, said franchises can offer valuable help in launching a new business, particularly in a capital-intensive ones such as auto repair where brand and reputation matter to consumers.
"In a service business like this, where most consumers don't really know what's wrong with their car and whether it's getting fixed right, you're looking for some assurance of quality, of somebody to go back and complain to if it doesn't get fixed right. If you're just getting started and nobody knows who you are, the franchise brand gives you a reputation as well as a perception that there's quality control."
Originally published: 09/11/2011, Star Tribune