Cycling pride propels rain gear maker

Sunday, August 21, 2011

Avinash Malshe, associate marketing professor at the University of St. Thomas' Opus College of Business, said segmenting the market -- developing products specifically for women or children -- is a growth strategy for Ziskin to consider, Malshe said. A wider range of offerings could increase his bargaining power when seeking the attention of retailers and distributors.

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Originally published: 08/21/2011, Star Tribune