Controversy Boiling Over Caribou Coffee?s Card Promotion

Thursday, August 4, 2011

"Fans of the Minneapolis-based company Caribou Coffee say they’re upset about the way the end of a popular promotion was handled.University of St. Thomas professor of Marketing, David Brennan said Caribou can learn from this.

“What are the takeaways from this, in terms of as they go forward? This is something to learn from and that is part of this continuous learning that companies need to go through all the time,” Brennan said."

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Originally published: 08/04/2011, WCCO-TV