Digital sign company projects growth

Sunday, June 12, 2011

David Deeds, director of the Morrison Center for Entrepreneurship and the Schulze Chair of Entrepreneurship at the University of St. Thomas' Opus College of Business, said starting Spyeglass was far from "the dumbest business move ever."

Krumrich might have been disappointed if the potential market for rear-projection film was huge -- $100 million or more, Deeds said. A market that size would be right in 3M's crosshairs. But "in this instance, large companies love partners that help them leverage their [intellectual property] in [smaller] market segments that are difficult for them to support," Deeds said.

While it's less visible than developing the next great medical device or widget, entrepreneurs can build successful companies distributing and tailoring others' products, Deeds said.

"Entrepreneurs using undervalued assets is generally a good idea," Deeds said. "There's a lot of research and development that goes on at corporations and universities that's never going to get developed.''

And there are a lot of people like Krumrich who find a growing business by leveraging the assets of another company.

Read more:

Originally published: 06/12/2011, Star Tribune