Nebraska-based Gordmans is opening two stores in the Twin Cities

Sunday, March 20, 2011

On April 1, Gordmans will throw open its doors in Burnsville and Woodbury in a retail experiment to see whether promises of 60 percent discounts can draw shoppers in sufficient numbers to support the first new national retail chain in this market in the last 10 years.

"They have a pretty strong price appeal," said Dave Brennan, co-director of the Institute for Retailing Excellence at the University of St. Thomas. "But they'll have plenty of competition."

"They're going up against Kohl's to a certain extent, and Kohl's has been pretty successful in this market," said Brennan. "That could make it tough."

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Originally published: 03/20/2011, Star Tribune