Medtronic's enduring mission statement

Thursday, December 16, 2010

Medtronic's mission statement -- which in part calls for the company to "alleviate pain, restore health and extend life" -- has stayed remarkably relevant for the past 50 years.

Few companies can boast of a mission statement so enduring, according to Jack Militello, director of the Health Care and Executive UST MBA programs at the Opus College of Business.

 "A good mission statement should tell you what the company wants to be, not what it is today," he said. "Medtronic's statement does that."

But just because these statements are trendy doesn't necessarily mean they're effective. "A lot of mission statements are B.S.," Militello said bluntly.

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Originally published: 12/16/2010, Star Tribune