Q&A with Lorman Lundsten

Sunday, December 12, 2010

Q: How do you land a major, name-brand, client for the first time without having other name brands in the portfolio?

A: The first thing to do is to remove barriers between the business and the large client. Only then does it make sense to provide incentives, said Lorman Lundsten, chair of the Marketing Department.

Read more: http://www.startribune.com/business/111685069.html


Originally published: 12/12/2010, Star Tribune