Sustainability, Defined?

Wednesday, December 8, 2010

Businesses everywhere seem to be talking about sustainability.  But what does “sustainability” mean and why do so many companies have a different definition of what constitutes a sustainable organization?

"What is meant by any of these terms is often impressed on business by the force of external events, social changes and advocacy groups that have expanded on the idea of ‘what are the responsibilities of business beyond satisfying shareholders?’” said David Rodbourne, vice president at UST's Center for Ethical Business Cultures.

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Originally published: 12/08/2010, Minnesota Business